Founded in 2010, PUR was established with the mission of making simple substitutions to encourage a healthier lifestyle without sacrificing taste or quality. Recognizing the increasing number of dietary restrictions and health-conscious consumers, PUR aimed to create products that everyone could safely enjoy and share. Naturally sweetened with 100% xylitol, PUR uses xylitol sustainably sourced from birch and maple trees grown in Finland. It looks and tastes like sugar but has 40% fewer calories while boosting oral health. Swiss-made.

Ingredients: Xylitol, Gum Base, Gum Arabic, Natural Flavors, Carnauba Wax, Tocopherols